Employee & Member Advocacy

Turn employees and members into your strongest advocates.

Give your people approved content to share, coordinate publishing through accounts they authorise, and measure the impact of their collective voice. Recognise participation, reward contributions and bring valuable audience feedback back to your organisation.

Built for companies, associations, nonprofits and member communities.

Your people choose which accounts to connect and can pause sharing at any time.

amplify · organisation
Product preview · sample data
NB

Northbridge Co. (sample)

Organisation workspace · 48 participants

Approved post

Approved

We’re hiring across product and engineering. Know someone great? Share the role.

LinkedInFacebookInstagramX

Published

62

Waiting

9

Needs attention

2

Reported reach

18.4K

Measured, where networks report it

Potential audience

41K

Estimate from follower counts

Top contributors · 30 days

1Ada O.14 shares
2Tunde B.11 shares
3Mira K.9 shares

Why Amplify

Your message goes further when your people are part of it.

One approved message, shared by the people who already know and trust your organisation.

Illustration of one message spreading through a network of connected people and social channels

Expand your brand’s visibility

Help approved content travel through the networks of employees, members and supporters.

Reduce coordination work

Replace repeated requests, scattered attachments and manual reminders with one organised content hub.

Keep communication consistent

Give participants approved assets and captions, with room for permitted personalisation.

See what participation delivers

Understand which content, channels and contributors generate reported reach and engagement.

Recognise the people contributing

Celebrate participation through leaderboards, recognition and optional rewards.

Bring audience feedback back

Collect questions, complaints, positive responses and opportunities so the right people can act.

How it works

From one approved message to a coordinated advocacy network.

  1. 1

    Create your organisation

    Set up your branded page and workspace.

  2. 2

    Invite your people

    Add employees or members individually, through bulk email entry or CSV import.

  3. 3

    Connect and choose

    Participants authorise their social accounts and select manual or supported automatic sharing.

  4. 4

    Publish and amplify

    Release approved content into participant dashboards and distribute it through eligible, opted-in accounts.

  5. 5

    Measure and motivate

    Review results, recognise contributors, manage rewards and respond to feedback.

When an administrator publishes approved content, Amplify can distribute it through participating accounts with valid automatic-sharing permissions. Participants using manual approval receive content to review and share.

Publishing options vary by social network and account type.

Features

Everything you need to run an advocacy programme.

Organise your people

  • Branded company or organisation pages
  • Private employee and member workspaces
  • Single and bulk invitations
  • Departments, groups and administrator roles
  • Connected-account and participation visibility
Product preview · sample data
Ada O.Marketing3 accounts
Tunde B.Sales2 accounts
Mira K.HRInvited

Coordinate your content

  • Central content library
  • Images, videos, carousels and captions
  • Approval and scheduling workflows
  • Manual sharing and supported automation
  • Per-account sharing controls
  • Individual publishing statuses and retries
Product preview · sample data
LinkedInPublished
InstagramScheduled
XRetrying

Measure and improve

  • Post and participant analytics
  • Top-contributor leaderboards
  • Flexible reporting periods
  • Wallet rewards and reward draws
  • Private discussions and feedback management
  • Exportable reports
Product preview · sample data

Who it’s for

Built for organisations with people ready to participate.

Companies using Amplify

Companies

Product launches, employer branding, recruitment, announcements and thought leadership.

Associations using Amplify

Associations

Industry updates, events, professional development and member recruitment.

NGOs and nonprofits using Amplify

NGOs and nonprofits

Awareness, programme updates, fundraising communications and supporter participation.

Universities and alumni networks using Amplify

Universities and alumni networks

Admissions, research, achievements, events and alumni engagement.

Cooperatives and business networks using Amplify

Cooperatives and business networks

Member opportunities, announcements and community initiatives.

Rewards

Recognise participation in the way that fits your organisation.

Reward terms, eligibility and any applicable fees are shown before anyone participates.

Volunteer Advocacy

Mobilise people around a shared brand, purpose or mission without cash rewards.

Defined Rewards

Fund rewards using clearly stated eligibility and contribution criteria, with earnings recorded in participant wallets.

Hybrid Reward Draws

Run voluntary participation programmes with occasional rewards selected through transparent, company-funded draws.

Analytics

See the impact behind every post

Measured results are kept separate from estimated potential audience. Metrics a network doesn’t report stay visibly unavailable.

amplify · analytics
Product preview · sample data
7 days21 days30 days90 daysCustom

Participants

48

Successful posts

62

Reported reach

18.4K

Reactions

1.2K

Comments

214

Shares

—

Not reported by network

Potential audience (estimate): 41K followers

Feedback

Turn audience feedback into action

Your people hear what audiences are saying. Give them one place to bring that feedback back. Internal discussions stay inside your organisation workspace.

amplify · feedback inbox
Product preview · sample data
  1. Feedback submitted
  2. Owner assigned
  3. Action taken
  4. Issue resolved
Customers loved the launch videoPositive response
Is the app available in Ghana?Product question
A follower asked for a bulk quoteSales opportunity
Delivery delay mentioned in commentsComplaint
Misleading repost spottedReputation concern

For participants

Good for your organisation. Valuable for your people.

Participation is always voluntary, and every person stays in control of their own accounts.

Employee sharing an approved company post from her phone
  • Relevant content ready to share
  • Less time creating posts from scratch
  • Opportunities to contribute expertise and build professional visibility
  • Recognition for participation
  • Optional rewards where offered
  • Visibility into personal contribution
  • Control over connected accounts and automatic sharing
  • A direct channel for feedback and ideas
Looking for a cause to support as an individual?Discover campaigns

FAQs

Questions organisations ask

It’s when the people connected to your organisation share its approved messages on their own social accounts. Amplify gives them the content, the controls and a record of their contribution.

Your people already have a voice. Help them make a bigger impact.

Create your organisation, invite your employees or members, and give them a simple way to share your message.

Create Your OrganisationAlready invited? Join your organisation.

Open the invitation link from your email — it brings you straight to your organisation after you sign in.