Northbridge Co. (sample)
Organisation workspace · 48 participants
Approved post
ApprovedWe’re hiring across product and engineering. Know someone great? Share the role.
Published
62
Waiting
9
Needs attention
2
Reported reach
18.4K
Measured, where networks report it
Potential audience
41K
Estimate from follower counts
Top contributors · 30 days
Why Amplify
Your message goes further when your people are part of it.
One approved message, shared by the people who already know and trust your organisation.

Expand your brand’s visibility
Help approved content travel through the networks of employees, members and supporters.
Reduce coordination work
Replace repeated requests, scattered attachments and manual reminders with one organised content hub.
Keep communication consistent
Give participants approved assets and captions, with room for permitted personalisation.
See what participation delivers
Understand which content, channels and contributors generate reported reach and engagement.
Recognise the people contributing
Celebrate participation through leaderboards, recognition and optional rewards.
Bring audience feedback back
Collect questions, complaints, positive responses and opportunities so the right people can act.
How it works
From one approved message to a coordinated advocacy network.
- 1
Create your organisation
Set up your branded page and workspace.
- 2
Invite your people
Add employees or members individually, through bulk email entry or CSV import.
- 3
Connect and choose
Participants authorise their social accounts and select manual or supported automatic sharing.
- 4
Publish and amplify
Release approved content into participant dashboards and distribute it through eligible, opted-in accounts.
- 5
Measure and motivate
Review results, recognise contributors, manage rewards and respond to feedback.
When an administrator publishes approved content, Amplify can distribute it through participating accounts with valid automatic-sharing permissions. Participants using manual approval receive content to review and share.
Publishing options vary by social network and account type.
Features
Everything you need to run an advocacy programme.
Organise your people
- Branded company or organisation pages
- Private employee and member workspaces
- Single and bulk invitations
- Departments, groups and administrator roles
- Connected-account and participation visibility
Coordinate your content
- Central content library
- Images, videos, carousels and captions
- Approval and scheduling workflows
- Manual sharing and supported automation
- Per-account sharing controls
- Individual publishing statuses and retries
Measure and improve
- Post and participant analytics
- Top-contributor leaderboards
- Flexible reporting periods
- Wallet rewards and reward draws
- Private discussions and feedback management
- Exportable reports
Who it’s for
Built for organisations with people ready to participate.

Companies
Product launches, employer branding, recruitment, announcements and thought leadership.

Associations
Industry updates, events, professional development and member recruitment.

NGOs and nonprofits
Awareness, programme updates, fundraising communications and supporter participation.

Universities and alumni networks
Admissions, research, achievements, events and alumni engagement.

Cooperatives and business networks
Member opportunities, announcements and community initiatives.
Rewards
Recognise participation in the way that fits your organisation.
Reward terms, eligibility and any applicable fees are shown before anyone participates.
Volunteer Advocacy
Mobilise people around a shared brand, purpose or mission without cash rewards.
Defined Rewards
Fund rewards using clearly stated eligibility and contribution criteria, with earnings recorded in participant wallets.
Hybrid Reward Draws
Run voluntary participation programmes with occasional rewards selected through transparent, company-funded draws.
Analytics
See the impact behind every post
Measured results are kept separate from estimated potential audience. Metrics a network doesn’t report stay visibly unavailable.
Participants
48
Successful posts
62
Reported reach
18.4K
Reactions
1.2K
Comments
214
Shares
—
Not reported by network
Potential audience (estimate): 41K followers
Feedback
Turn audience feedback into action
Your people hear what audiences are saying. Give them one place to bring that feedback back. Internal discussions stay inside your organisation workspace.
- Feedback submitted
- Owner assigned
- Action taken
- Issue resolved
For participants
Good for your organisation. Valuable for your people.
Participation is always voluntary, and every person stays in control of their own accounts.

- Relevant content ready to share
- Less time creating posts from scratch
- Opportunities to contribute expertise and build professional visibility
- Recognition for participation
- Optional rewards where offered
- Visibility into personal contribution
- Control over connected accounts and automatic sharing
- A direct channel for feedback and ideas
FAQs
Questions organisations ask
It’s when the people connected to your organisation share its approved messages on their own social accounts. Amplify gives them the content, the controls and a record of their contribution.
Your people already have a voice. Help them make a bigger impact.
Create your organisation, invite your employees or members, and give them a simple way to share your message.
Open the invitation link from your email — it brings you straight to your organisation after you sign in.
